28 February 2014

Football fever hits Morrows!

Morrow Communications has really kicked it into the back of the net with not one but two clients ‘stepping onto the pitch’ and making ‘football associations’ this week (we’re really putting the ‘pun’ in ‘pundit’ here). 
We kicked off the week with Moy Park announcing its status as an Official World Cup™ sponsor and finished off with Dale Farm revealing their sponsorship of the Milk Cup.

The Moy Park team at Morrows will be embracing all things Brazilian this summer (carnivals, samba lessons etc. we assume) to help activate Moy Park’s sponsorship of The FIFA World Cup™. The Moy Park brand will be beamed to millions of viewers across the globe on pitch perimeter boards during matches - including those involving England, France, the Netherlands and Spain to name just a few. Moy Park will be supporting the sponsorship with a comprehensive advertising, promotional and marketing campaign. What’s more, Moy Park will be launching an on-pack promotion that will give one lucky shopper the chance to win a once-in-a-lifetime trip for two to the FIFA World Cup™ semi-finals in Brazil.

In our second soccer scoop, Northern Ireland’s largest dairy company, Dale Farm, has stepped in as lead sponsor of Northern Ireland's major international youth football tournament – now known as the 'Dale Farm Milk Cup.' The renowned competition has seen famous players such as Ryan Giggs, David Beckham and Paul Scholes compete on NI pitches at the start of their careers. First played in 1983, the tournament has attracted a wide range of entries from local county sides to leading English and Scottish premier league clubs and international teams such as Russia, China and Mexico. Following a highly successful media launch to announce the sponsorship, the wheels are well and truly in motion for the rest of the competition!

In preparation for these high profile sponsorships, Team Morrow will be getting into the spirit by practising our football chants and keepie-ups and challenging our office park neighbours to a 5-a-side tournament (suit jackets for goalposts). Keep an eye on the headlines over the coming months as the team at Morrows work with Dale Farm and Moy Park to activate both super soccer sponsorships!

17 February 2014

Aisle be Yours...

On this grey and miserable Monday morning, we all need a little pick me up. So here's a story we fell in love with last week, as we helped our client Asda celebrate Valentine's Day ...

Aisle be Yours…
“The Secret of a happy marriage- Respect and Genuine Love”

Having launched a search to find the longest married couple in the local area, Asda Coleraine was delighted to welcome Robert and Margaret, known as Ivy, Kirkpatrick into the store to tell their story. 

As regular customers in Asda Coleraine, every Tuesday since it opened in 2005, Robert and Ivy are well known to the store’s colleagues who delighted in celebrating their love with gifts including flowers, champagne and a shopping voucher. 

Married for 62 years, and having met several years before that, Robert and Ivy have lived in the centre of Coleraine since the 1960s. However, their love story began in London, when Robert spotted Ivy working in the Maypole Grocery Store.

“My brother also worked in the store,” said Robert, “so I asked him to find out if she liked the look of me and if she was interested in a date. Luckily she was, and we had our first date at the local picture house.”  

The romance went on to blossom from that moment and today the diamond couple have nine children, 25 grandchildren and 18 great-grandchildren.  Robert says, “We have a great system – Ivy does all the birthday cards and presents, and I look after Christmas!”

The couple describe their greatest adventure as an exciting trip to California around 15 years ago. Staying with friends they took in the sights around Los Angeles, San Diego and Palm Springs describing it as “a wonderful trip they’ll never forget.”

The couple were invited into Asda Coleraine on Valentine’s Day to receive their gifts from general store manager Roy Warke and community life champion Sheila Palmer. On receiving the news from Asda that they had been recognised as Coleraine’s longest married couple, Robert said he was “delighted and it was a lovely surprise.”

Roy Warke said, “It’s been wonderful to celebrate Valentine’s Day with Robert and Ivy as their love truly has stood the test of time. As regular customers to the store we’re all inspired by their story, and it’s particularly fantastic, and fitting, to hear that they met in a grocery store! We wish the couple many more happy years together.”

Finally, on the secret of such a long and happy marriage, Robert had a simple message saying, “It’s all based around respect. Respect and genuine love.” 

13 December 2013

Morrow Goes POP!

Morrow Communications’ resident pop svengali, Marty Byrne was back in his element this week when working behind the scenes at Cool FM’s annual Jingle Ball pop party. The 11 act concert saw over 8,000 screaming fans pack the Odyssey Arena for a chart topping line-up featuring the likes of McFly, Shane Filan, Rebecca Ferguson and Union J.

Marty was in charge of the backstage media room, as well as negotiating media partnerships, artist liaison for press interviews and dealing with all press enquiries in the run up to the event. The media room saw Northern Ireland’s top bloggers, showbiz reporters and press photographers meeting the acts for a round of quick-fire questions and photos just before they went on stage.

Jingle Ball 2013 was a huge success, with tickets for the 2014 gig already available to purchase and the event quickly establishing itself as Northern Ireland's top pop event of the year.

Speaking of the experience, Marty described his work on Jingle Ball 2013 as putting the ‘fun’ into ‘a fundamentally long day’ and confirmed he will now be adding “ability to look unimpressed in the face of X-Factor finalists,” “hobnobbing with Matt Cardle” and “blushing in the presence of Harry Judd” to his Linked-In profile.

For more pics of the backstage area and all the on stage antics, check out www.coolfm.co.uk

4 December 2013

Tree Time...


It's beginning to look a lot like Christmas down at Morrows... Can you beat our speedy elves?

22 November 2013

Sowing Seeds for Movember

Movember has been on everyone's lips this month and we have been delighted to have supported our new client Germinal Holdings Ltd on their fantastic campaigns to support the Movember Charity, which aims to raise vital funds and awareness for men’s health, specifically prostate cancer and testicular cancer.

Here in Northern Ireland, seed specialist Joseph Morton Ltd had one message for local farmers this autumn - size does in fact matter - when it comes to moustaches at least! Hoping to inspire local farmers to support the charity, the company has cultivated an impressive 120m long grass moustache in a Co. Londonderry field.

The field, which belongs to a Ballykelly farmer, contains an Aber High Sugar Grass and red clover mix which was shaped into a giant version of the Movember moustache logo using an agricultural mower by Morton’s North West Technical Sales Representative, William McCollum.

As well as raising awareness of men’s health issues and fundraising amongst staff, Morton’s is calling on local farmers to grow their own moustache during November, and is offering a prize of £500 worth of Morton’s products for the most impressive ‘mo’. Morton’s will also donate £500 to the Movember charity on the winner’s behalf. Entrants are invited to take pictures of their ‘before’ and ‘after’ facial hair at the start and end of November and send them to info@josephmorton.co.uk

Meanwhile British Seed Houses, also owned by Banbridge based Germinal Holdings, has also gone big to show its support for Movember by giving the world famous Cerne Abbas Giant in Dorset a grass moustache.

The huge mo added a rakish look to the imposing 180 ft tall landmark grown from British Seed Houses’ Grade A grass seed. The ancient naked giant is a protected site owned by the National Trust, which gave special permission to allow him to sport a mo for the first time. It is fair to say that helping to promote these campaigns has been a 'Mo'st enjoyable experience !

Action Stations for Nature

We have been delighted to have supported the East Border Region’s Action for Biodiversity Project, which is part funded by the European Union’s INTERREG IVA Programme. The project is aimed at helping create a richer and more diverse environment in the East Border Region of the island of Ireland, through raising awareness of biodiversity and the need to protect it – and has supported over 80 local conservation projects over the past three years.

Campaigns delivered have included the 'Give an Hour to Nature' campaign coinciding with the clocks going back at the end of October as well as the development and promotion of a 'Winter Wonderland’ online nature guide, based on public nominations of the top spots for enjoying nature in the winter months received through facebook at www.facebook.com/actionforbiodiversity .

A Month at Morrows…

We’ve recently welcomed a host of new faces to our team at Morrow Communications – new faces which we’ll be introducing over the next few weeks. Today we’re introducing you to two of our new PR Account Executives Suzie McDonald and Kerri Smith.

Suzie and Kerri were chosen to join our growing PR team after a competitive recruitment process and both bring something unique to our business. Here they give their highlights from their first month at Morrows…

Suzie McDonald

I joined the Morrow’s team mid-October on the back of their recent haul at the CIPR NI Pride Awards (an impressive 5 gold and 5 silver awards for those of you who don’t know!) and couldn’t be more excited to join the award-winning team.  My Sunday night previous to starting was of course riddled with the usual mixed emotions of excitement, nervousness and mild nausea (only joking!)  However, any negative emotions I had were quickly dispelled upon walking into the rather slick (purple) Morrow Communications offices situated in picturesque Holywood…

My next few weeks were jam-packed and fun-filled! I learnt a lot about the nuts and bolts of PR– the everyday tasks that make up the industry –news releases, photo calls, issuing, conference calls, tone, language, dealing with the media and clients, getting creative – the works.  The experienced team were my trusty guides for my journey and nothing was too much to ask.

Highlights for myself in the month have included working on the Age NI campaign with Flahavan’s Oats, ‘Like Your Grandparents Used to Make’,  where I worked on a photo call using an adorable 5 year old – who said you should never work with kids or animals? 

I also enjoyed travelling out to the sticks to search for gold!  Not entirely true unfortunately…it was for a picture for the ‘Tellus Border Project’ – who knew there was gold in Monaghan?  I also enjoyed the ‘Food and Drink Show NI’ where I was guided through Moy Park sampling and goodie bags, as well as witnessing the Events team host the highly successful ‘CIM Awards’ – phew I’m tired even just writing it!

I can honestly say I have loved my first month and it has made me even more passionate about the industry.  I cannot thank every single member of the Morrow’s team enough for making me feel so welcome and for being so friendly and always having an ear to listen or a helpful piece of advice to offer.  I can’t wait to get stuck in to even more client accounts, keep learning and continue on my Morrow’s journey…

Kerri Smith

It’s hard to believe I joined the Morrow’s team a month ago. I’ll admit I was a bit nervous the night before, so it was a relief when it took all of a few seconds to settle my nerves. Everyone was so friendly and welcoming to Suzie and I, and we began with a tour of the office - plus all the necessary housekeeping notes.  
Soon enough I was settled at my desk reading through information on clients whose teams I would be joining, trying to get to grips with all the technical terminology and recent activity. I’ve always been fond of jumping in at the deep end - which happens to be a useful personality trait in the communications world-  as before the first week was up I had phoned over a dozen different picture desks, learnt the basic break down of press advertising, I could also identify different varieties of grass seed and had spoken to quite a few local councils about the ‘Give an hour to nature’ campaign!

It’s only been month but I really enjoy getting up for work in the morning, I enjoy thinking about the possibilities that the day will bring and the variety of clients I will be working with. I’ve quickly bonded with the rest of the team with talk of entering the marathon relay and even a shared allotment that apparently is in need of a visit.

Overall, I have to say the thing I love most about working at Morrow’s is that no two clients are the same and no two days are the same – in the morning I can be proof reading a catalogue on different varieties of grass seed and by the afternoon I can be on the beach with a photographer capturing images of coastal walks to promote getting people outdoors and exploring nature!

12 November 2013

Marketing Excellence!

The Morrow’s event team recently managed The CIM Ireland Marketing Excellence Awards. Now in their fourteenth year, these prestigious awards are designed to recognise and reward the best marketing achievements across business sectors in Ireland and to fly the positive value of marketing to both businesses and society. 

Hosted by broadcaster and journalist Claire McCollum, the gala ceremony took place at the Ramada Plaza Hotel in Belfast with the winning companies taking home a bespoke Grainne Maher designed trophy. The winning and highly commended companies can be viewed online at the CIM Awards website

New for the 2013 awards was the “People’s Choice” award, where we encouraged finalists to engage with their own clients, customers and staff to vote for them via an online poll! It was a very close competition but the winner this year was The Ulster GAA and The Michaela Foundation with “The Match for Michaela.” A very worthy recipient!