12 December 2014

Jingle Ball Rocked!

Belfast’s Odyssey Arena was rocked by almost 8,000 screaming pop fans this week as our long standing client Cool FM brought their one night pop extravaganza ‘Jingle Ball’ (sponsored by Little Big Shot Energy Drink) to town. The event included a roster of top pop talent with some of the hottest acts in the UK. Paloma Faith and headliners McBusted took to the stage to deafening screams from the assembled crowd of teens and tweens in the largest multi-act pop concert Belfast has ever seen.

Our own pop Svengali Marty Byrne was backstage throughout the event, keeping control of a media room packed full of Northern Ireland’s best showbiz reporters, photographers and bloggers. Every act called in for photos and quick-fire questions from the press pack before going on stage and Marty had his hands full liaising with the acts, artist management and the media throughout the event.

The full line up included; Leah McFall, Hometown, Neon Jungle, Elyar Fox, Fuse ODG, Sigma, Labrinth, Paloma Faith and headliners McBusted.

Cool FM brought the Jingle Ball to Belfast for the first time in 2012 and Morrow have been involved in negotiating successful media partnerships and press coverage for the event since the beginning.

A limited allocation of tickets for Jingle Ball 2015 have been released for any pop fans wanting to be among the first to secure their place at what promises to be another of Belfast’s biggest music events of next year.

Check below for some photos from the event (courtesy of Johnny Frazer photography)

11 November 2014

Morrows Voted Best in Class in UK

It's always great to have your hard work rewarded and recognised, especially when it comes from your peers. Morrows was recognised as Best Agency Conference Organiser in the UK at the inaugural Association of British Professional Conference Organisers (ABPCO) Excellence Awards held in London last week. The award capped a great week for the company as we were also highly commended in the Marketing Agency of the Year category in the Chartered Institute of Marketing (CIM) Ireland Marketing Excellence Awards 2014.

In London's landmark OXO Building, we were voted the best agency PCO by our industry peers for the design, delivery and marketing of the International Business Women’s Conference (IBWC) 2014 hosted by our client Women in Business NI in Belfast in May.

A particular emphasis of the ABPCO awards was the broadening of the PCO’s role to include the promotion and wider communication around such events and IBWC2014 was the perfect platform to showcase all of our skills to deliver a very successful conference for Women in Business NI.

Anyone involved in the industry will appreciate the huge amount of work and effort that goes into a conference of the scale and ambition of IBWC 2014. The fact that this recognition was awarded following a vote from industry peers makes it all the more rewarding and is further evidence that we in Northern Ireland can compete with the best.

 We received a number of ringing endorsements too from our client as well as Visit Belfast. Safe to say we couldn't be more pleased !

 Roseann Kelly, CEO of Women in Business Northern Ireland said;

“IBWC 2014 was a first for Northern Ireland, a first for Women in Business NI and a first for Morrow Communications. High levels of energy , passion and vision were required and Morrows shared this journey with us. Morrows input was a key element to the great success of IBWC and their success at the Association of British Professional Conference Organisers Excellence Awards is no surprise and very well deserved.”

 Rachael McGuickin, Director of Business Tourism, Visit Belfast, which supported the IBWC2014 conference commented;  

“Belfast is now competing with the best cities in the world to host major international conferences and events. To be successful in this market, it’s not only about first class event delivery, it’s also about coming up with innovative solutions and that’s exactly what Morrow Communications delivered for the IBWC14 in Belfast. I am thrilled that the vision, dedication and hard work of the Morrow Communications team has been recognised at the highest level in the UK. To have secured the endorsement of APBCO is an important achievement and Visit Belfast looks forward to working with Jane and her team to build on this latest success as we continue to strengthen Belfast reputation as a world-class conference destination.”

10 November 2014

7 Things We Learned at the Digital DNA Conference

Titanic Belfast, where the Digital DNA Business Conference took place
Lots of entrepreneurs and social media lovers gathered at the Digital DNA Business Conference 6 Nov 2014 at Titanic Belfast. The conference featured speakers from global companies like Twitter and Google, but also included speakers from local businesses. In case you couldn’t make it to Digital DNA, here are seven digital tips we picked up at the conference.

1. So your brand doesn’t tweet? That doesn’t mean you’re not on Twitter.
Dennis Bree, Twitter’s UKI Sales Manager, said there is no way to stay away from the social media conversation. All brands are being talked about online, whether or not a brand has a Twitter or Facebook account. For instance, Dennis noted that 31% of Twitter users tweet about recent purchases. It’s best for brands to embrace social media and use it to their advantage.

2. If you’re confused about Google AdWords, call an expert.
The world of Google AdWords can be intimidating for a lot of marketers, including CDE Global Head of Marketing Peter Craven. He said he finds Google AdWords terrifying. If you’re confused about how to use AdWords or social media, contact an expert to help you make the most of your digital efforts. And of course, with our AdWords qualified consultant here at Morrows we’re happy to help!

3. Good social is planned but great social is agile.
There are fantastic tools to plan, schedule and manage your social media presence and a strategic approach to the social web is essential to reap the benefits. However, the best content is often those spur of the moment pics, videos or tweets that riff on something which has just happened on TV. 60% of Twitter users tweet while watching TV and this presents a great opportunity for brands to engage with those audiences.

4. It’s impossible to predict the future.
Shane Nolan, Google’s Director UK & Ireland SME, said brands shouldn’t try to predict the future because it’s impossible to know what gadget, platform or trend is going to be the next big thing. Instead of trying to guess what will be popular in the future, Shane said brands should look at trends within their customer base to better understand their customers.

5. “If you’re going to fail, fail fast.”
Shane from Google also said it’s important for companies to try new things and take risks. Employees at Google are encouraged to try new ideas, even if the plan doesn’t work out. If you try something new and it fails, get over it quickly and move on to the next idea.

6. Design your website for humans.
With the ever changing world of web design and search engine algorithms, knowing the best course of action when designing your website can be difficult. Peter from CDE Global talked about how he now believes in the simple principle of designing a website for humans. He said his website is the best lead generator for the company, so it’s crucial to make sure it is user-friendly. He no longer puts all of his emphasis on search engine optimisation.

7. Buy your sand from a quarry, not a store.
For the most random tip of the day, Peter from CDE Global shared a secret he learned from his business dealing with quarry equipment: buying sand from a quarry is cheaper than going to a big box retailer! Not a digital tip, but still a useful one.

One major learning from Digital DNA was how vast the area of digital marketing is and how important it has become in business. If you’re thinking of dipping your toe into the world of digital marketing, give us a call and our qualified and experienced consultants will be happy to talk through the options and a properly integrated approach.

What did you think of Digital DNA and who was your favourite speaker? Tweet us @morrowcomms or leave a comment below.

13 October 2014

Profits of Boom

In some circles and for some strange reason, 'profit' is seen as a dirty word. Under the expert guidance of broadcast veteran, Jim Fitzpatrick, a new business programme for Northern Ireland called ‘The Profit Margin’ will seek to decontaminate the word and instead celebrate the pursuit of profit as the means of rebalancing the NI economy.

‘The Profit Margin’, which is made possible by sponsorship from our longstanding client First Trust Bank and the University of Ulster Business School, is a 20 minute audio programme that focuses on issues relevant to the business community in Northern Ireland. It will target anyone with an interest in local business matters whether at home or abroad. Listeners will be able to access the show on a weekly basis directly via iTunes podcast, Twitter, Facebook and email subscription starting on Friday 17th October.

Listeners can expect analysis and insight about a range of issues relevant to the local business community, as well as a more in-depth look at the business news making the headlines each week. The programme will feature analysis around key business issues from a team of experts as well a regular ‘Business of the Week’ slot.

Local start-ups and entrepreneurs should also polish up their 'Elevator Pitch' as a regular slot on the show will carry the best 30sec pitch received that week.

The programme is unashamedly 'pro business' and in the absence of regular business broadcast which offers in-depth business coverage, insight and analysis of the NI market, it is very welcome indeed.

At a time when we need to encourage more local entrepreneurs and support more businesses to grow and develop here, this show promises to be a fantastic platform to champion business issues. We will be listening every week and recommend you do to.

‘The Profit Margin’ will be available from the website www.theprofitmargin.co.uk starting on Friday 17 October. It can also be downloaded directly as a podcast from iTunes as well as through the Facebook page https://www.facebook.com/pages/The-Profit-Margin/274265196116309 and twitter account @TheProfitMargin

5 August 2014

Starting up, up and away

In our business we’re lucky to work with some of Northern Ireland’s largest employers and top 100 companies, Moy Park, Asda and Dale Farm to drop a few names. We’re also lucky to be in a position to work with some of the most exciting, innovative young businesses emerging on the local start-up scene.  Invest Northern Ireland’s Propel, now calling for 2014/15 applications, is an annual programme aimed at fast tracking high growth potential, export focussed start-ups. In the past three years, we’ve helped tell the story of some of the participating entrepreneurs or ‘Propellers’ as they’re affectionately known.. from Lucy Annabella Organics, an organic beauty range developed by Colleen Harte of County Tyrone, now available in the UK, Ireland and Europe, to Plotbox, Leona McAllister’s online tool aimed at revolutionalising the way we research our family history.

The current Propel participants include, among others, Keen, a natural nut butter business based in Bangor that we're all nutty about; Indigo Ivy, a fashion label from Doagh that's putting tweed on trend; Islander Kelp, a fresh kelp producer off the coast of beautiful Rathlin Island; a luxury handmade wooden homeware business Harch Wood Couture and Little Deli, an app that hopes to make queuing for lunch a thing of the past (we're all for that!)

With such diverse talent in the mix, we’re excited to see what innovative new business ideas make it through to Propel 2014/15. And with big futures ahead, we’ll always be proud to say ‘we knew them when they were starting out!’

If you believe your business idea has what it takes to go global, check out

Orlagh McVeigh of Harch Wood Couture, current participant on Invest NI's Propel Programme, with Invest NI's Niall Casey

21 July 2014

It’s coming home, it’s coming home, Moy Park’s coming home…

After a rather eventful World Cup that saw England crash out in the group stages, Luis Suarez biting off more than he could chew and of course the ‘wunderbar’ Deutschland being crowned champions – one thing really stood out from the perimeters of the pitch – Moy Park.

Moy Park announced its status as an Official World Cup™ sponsor back in February and we at Morrow Communications were there every step of the way to use this once-in-a-lifetime opportunity to raise the profile of the Moy Park brand amongst its customers, consumers and stakeholders and to engage its 12,000 staff in the sponsorship (it’s all in a day’s work really)…

We kicked the sponsorship off with a sustained media relations campaign which included the announcement of the sponsorship, the appointment of a World Cup co-ordinator, 'landmark' announcements as well as negotiating extensive broadcast coverage on BBC, UTV, RTE and Radio 5 Live.

We ran an on-pack competition on all Moy Park products giving away a trip to Brazil to watch a World Cup semi-final game and 2,014 exclusive Moy Park-branded World Cup footballs. The competitions received a record number of entries – nearly 34,000.

Moy Park has 12,000 staff across 16 sites (that works out at 1090 football teams, fact fans!) and an important part of our strategy was to engage staff in the sponsorship. Football fever took over at all 16 sites - with games being screened in the canteens, a ‘Flavour of Brazil’ menu being served and a 'Kickin’ Chicken Quiz' giving away hundreds of prizes to lucky staff. In addition, Teresa Robinson and husband Martin (who have both worked at Moy Park for 25 years) won a once-in-a-lifetime opportunity to go to Brazil to watch England vs. Costa Rica. As well as watching the match from a corporate box, Teresa and Martin were treated to a ‘walk on the pitch’ experience and cocktail making lessons in the home of the Caipirinha.

Always delivering a ‘team’ effort at Morrows, our trusty Events team were on hand to organise three World Cup parties for Moy Park customers and stakeholders in Paris, London and Belfast (we don’t do things by ‘halves’) which included samba bands, authentic Brazilian food and drink and soccer legends Sir Geoff Hurst and David Seaman.

Alas though, all good things must come to an end – with the closing of the World Cup we shall be saying goodbye to all things Brazilian, but with a multi-million pound expansion, 628 new jobs being announced and a whole host of activities in the pipeline - it looks like Moy Park will be top of the league for a while!

12 June 2014

Outstanding in our Fields ?

As always...but in this case we mean in the more literal sense as we face another busy week in Morrows World.

We will be taking to the fields across Northern Ireland - as we help deliver the third Bank of Ireland  Open Farm Weekend on behalf of the Ulster Farmer's Union to be held across the province between 14th/15th June. During the weekend 21 working farms will open their doors to the public to showcase our rich agricultural heritage and to highlight the quality food provenance we enjoy. Our team has not only been busy helping the farms get ready for the crowds, but  and we have also been  spreading the word to get as many people through the gates as possible over the weekend. This most recently involved taking Aoife the Irish Moilie Cow to Belfast city centre to give city folk a taste of life on the farm.  

Meanwhile as football fever kicks off in Brazil, our 'Brazilliant' World Cup Squad will also be on the field of play helping World Cup Sponsors Moy Park celebrate in true Samba style as they host World Cup parties in Belfast and London (Wembley) to coincide with some of the big matches involving the host nation and England.

As well as samba bands, authentic Brazilian food and drink we will also be joined by soccer legends Sir Geoff Hurst and David Seaman to give their insight into the live games and to take questions from the audience.

As you can see our team are already getting into the FIFA World Cup 2014 theme and are 'feeling the rhythm !'


6 June 2014

Does Your Work Do the Talking ? Communication Consultants Wanted !

As one of Ireland’s largest integrated communication consultancies, at Morrow Communications we let our client work do the talking. We are currently on the lookout for some new talent to join the conversation.

Ideally, the successful candidates should have a relevant third level qualification in Public Relations, Communications or other Marketing discipline and will have three to five years top end PR/communications experience working with clients across the public and private sectors.

You should have excellent influencing and relationship management skills with the confidence and ability to competently engage with senior stakeholders internally and externally. You will be expected to demonstrate a consistent record of strategic thinking, management and results and to convince us of your instinctive flair and creativity.  You will also be able to demonstrate your skills and experience in identifying and shaping new business connections.

We are particularly interested in people with direct PR consultancy/agency experience, but will also welcome interest from those who believe they can excel in this type of challenging environment.

The Morrow Communications Ethos
We are first and foremost strategic thinkers who understand the importance and power of professional communications within our varied clients’ worlds. With a wide range of communication tools at our disposal, it’s our job to think ahead of our clients’ immediate needs to plan communication programmes with real impact.

Through our core specialisms of PR, Event Management, AV Production, Design and Digital Communications, we service an impressive client list that spans the private and public sectors throughout the island of Ireland and the UK.  Our commitment to excellence has been confirmed by being recognised as CIPR ‘Consultancy Team of the Year’ on three separate occasions in recent years.

To Apply follow the link to NIJobs and upload your CV. To illustrate your creativity, in 200 words or less, also explain why you deserve to be on our ‘must see’ list.

Closing date: Friday 20th June 2014.