21 July 2014
Moy Park announced its status as an Official World Cup™ sponsor back in February and we at Morrow Communications were there every step of the way to use this once-in-a-lifetime opportunity to raise the profile of the Moy Park brand amongst its customers, consumers and stakeholders and to engage its 12,000 staff in the sponsorship (it’s all in a day’s work really)…
We kicked the sponsorship off with a sustained media relations campaign which included the announcement of the sponsorship, the appointment of a World Cup co-ordinator, 'landmark' announcements as well as negotiating extensive broadcast coverage on BBC, UTV, RTE and Radio 5 Live.
We ran an on-pack competition on all Moy Park products giving away a trip to Brazil to watch a World Cup semi-final game and 2,014 exclusive Moy Park-branded World Cup footballs. The competitions received a record number of entries – nearly 34,000.
Moy Park has 12,000 staff across 16 sites (that works out at 1090 football teams, fact fans!) and an important part of our strategy was to engage staff in the sponsorship. Football fever took over at all 16 sites - with games being screened in the canteens, a ‘Flavour of Brazil’ menu being served and a 'Kickin’ Chicken Quiz' giving away hundreds of prizes to lucky staff. In addition, Teresa Robinson and husband Martin (who have both worked at Moy Park for 25 years) won a once-in-a-lifetime opportunity to go to Brazil to watch England vs. Costa Rica. As well as watching the match from a corporate box, Teresa and Martin were treated to a ‘walk on the pitch’ experience and cocktail making lessons in the home of the Caipirinha.
Always delivering a ‘team’ effort at Morrows, our trusty Events team were on hand to organise three World Cup parties for Moy Park customers and stakeholders in Paris, London and Belfast (we don’t do things by ‘halves’) which included samba bands, authentic Brazilian food and drink and soccer legends Sir Geoff Hurst and David Seaman.
Alas though, all good things must come to an end – with the closing of the World Cup we shall be saying goodbye to all things Brazilian, but with a multi-million pound expansion, 628 new jobs being announced and a whole host of activities in the pipeline - it looks like Moy Park will be top of the league for a while!
12 June 2014
We will be taking to the fields across Northern Ireland - as we help deliver the third Bank of Ireland Open Farm Weekend on behalf of the Ulster Farmer's Union to be held across the province between 14th/15th June. During the weekend 21 working farms will open their doors to the public to showcase our rich agricultural heritage and to highlight the quality food provenance we enjoy. Our team has not only been busy helping the farms get ready for the crowds, but and we have also been spreading the word to get as many people through the gates as possible over the weekend. This most recently involved taking Aoife the Irish Moilie Cow to Belfast city centre to give city folk a taste of life on the farm.
Meanwhile as football fever kicks off in Brazil, our 'Brazilliant' World Cup Squad will also be on the field of play helping World Cup Sponsors Moy Park celebrate in true Samba style as they host World Cup parties in Belfast and London (Wembley) to coincide with some of the big matches involving the host nation and England.
As you can see our team are already getting into the FIFA World Cup 2014 theme and are 'feeling the rhythm !'
6 June 2014
Ideally, the successful candidates should have a relevant third level qualification in Public Relations, Communications or other Marketing discipline and will have three to five years top end PR/communications experience working with clients across the public and private sectors.
You should have excellent influencing and relationship management skills with the confidence and ability to competently engage with senior stakeholders internally and externally. You will be expected to demonstrate a consistent record of strategic thinking, management and results and to convince us of your instinctive flair and creativity. You will also be able to demonstrate your skills and experience in identifying and shaping new business connections.
We are particularly interested in people with direct PR consultancy/agency experience, but will also welcome interest from those who believe they can excel in this type of challenging environment.
The Morrow Communications Ethos
We are first and foremost strategic thinkers who understand the importance and power of professional communications within our varied clients’ worlds. With a wide range of communication tools at our disposal, it’s our job to think ahead of our clients’ immediate needs to plan communication programmes with real impact.
Through our core specialisms of PR, Event Management, AV Production, Design and Digital Communications, we service an impressive client list that spans the private and public sectors throughout the island of Ireland and the UK. Our commitment to excellence has been confirmed by being recognised as CIPR ‘Consultancy Team of the Year’ on three separate occasions in recent years.
To Apply follow the link to NIJobs and upload your CV. To illustrate your creativity, in 200 words or less, also explain why you deserve to be on our ‘must see’ list.
Closing date: Friday 20th June 2014.
7 May 2014
What a week we have ahead.
One of the world’s biggest sporting events is turning Northern Ireland pink with cycle fever as we gear up for the Giro d’Italia Big Start. Swiftly followed by the International Business Women’s Conference (IBWC 2014), entrepreneurs from across the globe will gather in the city for this groundbreaking two day event. Meanwhile, our biggest agricultural forum will showcase the local thriving agri-food sector at Balmoral. These three very different, important events are platforms for us to showcase how diverse, welcoming and vibrant a place Northern Ireland is – for sport, for tourism, for business.
The Morrows team will be dusting off our welly boots and working with our agri-food clients represented at Balmoral Show – Moy Park, Asda, Irwin’s Bakery, Glens of Antrim Potatoes, Dale Farm and Open Farm Weekend. We are also particuarly proud to this year be partnering with Women in Business NI to deliver IBWC 2014. The first event of its kind on the island of Ireland, it will bring a first class lineup of global speakers to Belfast to address hundreds of delegates as part of a programme aimed at unlocking business potential. Women in Business NI hope its legacy will be felt for years to come, driving business growth through empowering individuals and putting the business case for gender diversity high
on the agenda of the private sector.
IBWC 2014 is about looking outwards and forwards - a vision which embodies where Northern Ireland is and should be today. Hosting world class events like those in the week ahead give out a clear message - we might be small in size, but we’re capable of big things.
The world’s watching, Northern Ireland. Let’s put on our best show…
1 May 2014
If you’re genuinely interested in current affairs and the world of business, you really understand news and the media, and you’re passionate about all aspects of marketing & digital communications, we want to hear from you.
Professionalism, intuition, creativity, excellent written and verbal communication skills, energy, motivation and the ability to stand out while also being a true team player are all prerequisites.
Our clients span every sector and specialism. From the fast paced world of retail to the top names in agri-food production: from those delivering the latest technologies to the most recent developments in energy, renewables and the environment - we represent some of the top companies, organisations and brands. We also cross all boundaries, working for clients throughout Ireland, GB and beyond.
If you have at least one year’s relevant communications experience under your belt and you honestly believe you have something special to offer, we’d be keen to hear from you.
Simply send your up-to-date CV and, to illustrate your creativity, in 150 words or less, explain why you deserve to be on our ‘must see’ list.
All responses should be sent to email@example.com by Friday 16 May 2014.
We are on the shortlist for the Low Budget category for our submission - ‘From Famine to Feast – the Resurrection of the Irish ‘Lumper’ Potato’ - and made the cut from approximately 700 awards entries received from around the globe!
The entry, which focuses on a media relations campaign conducted on behalf of our client Glens of Antrim Potatoes, follows the story of the reintroduction of the ‘Lumper’ to the market – a famous potato which had not been commercially cultivated since the Irish Famine of the 1840s.
Two members of the PR team, Harriet Turtle and Seona McGrath, have since been put through their paces taking part in a face-to-face interview with a team of expert judges in London this week, before the winners are finally chosen and announced at the CIPR Excellence Awards black tie dinner at Old Billingsgate, London on Tuesday 17th June 2014.
Fingers crossed for the final result!
24 April 2014
Getting to grips with Adwords is sort of like painting the Golden Gate Bridge – as soon as you’ve mastered it, got your Partners certificate and are running at full speed – the brains at Google go and make some “enhancements.” The regular changes significantly change our use of the system, forcing the AdWords user to go back and relearn your job based on the new tools.
This week Google announced a raft of changes to its existing AdWords platform which they hope will enhance usability (and increase spend of course).
As anybody working in digital marketing will know, these changes aren’t always positive. The Keyword Planner tool, unleashed last year, is a marked disaster - obfuscating an already complex function. But the changes here are less drastic than previous changes such as ‘enhanced campaigns’ and industry reaction seems largely positive so far for the forthcoming roll out of the new ‘Enterprise Class Tools.’
The new tools include even more bulk actions, more customisable reporting features and most excitingly, the creation of a new ‘lab’ - allowing us to test campaign changes in draft format with live information (a leap forward from the ‘Experiments’ feature of the existing platform).
Where AdWords goes, other digital advertising platforms soon follow, so we can look out for changes "inspired by" Enterprise Class Tools to start popping up on other PPC platforms and even in the back-end of social ad tools. The changes also make the much-loved AdWords Editor platform look increasingly redundant.
In other news, Google has announced enhanced tools for targeting and marketing Apps. New features will allow App Marketers to target users based on their download history for similar or competing Apps, in app purchases and frequency of use - all using data from the user’s mobile device. These tools will only be available for android apps and devices initially but Google do intend to make the changes available for iOS apps soon.
As always, the new tools look and sound great when delivered in that soft Californian twang with those brightly coloured icons but as always with digital marketing - the proof of the pudding will be in the analytics.
28 February 2014
Morrow Communications has really kicked it into the back of the net with not one but two clients ‘stepping onto the pitch’ and making ‘football associations’ this week (we’re really putting the ‘pun’ in ‘pundit’ here).
We kicked off the week with Moy Park announcing its status as an Official World Cup™ sponsor and finished off with Dale Farm revealing their sponsorship of the Milk Cup.
In our second soccer scoop, Northern Ireland’s largest dairy company, Dale Farm, has stepped in as lead sponsor of Northern Ireland's major international youth football tournament – now known as the 'Dale Farm Milk Cup.' The renowned competition has seen famous players such as Ryan Giggs, David Beckham and Paul Scholes compete on NI pitches at the start of their careers. First played in 1983, the tournament has attracted a wide range of entries from local county sides to leading English and Scottish premier league clubs and international teams such as Russia, China and Mexico. Following a highly successful media launch to announce the sponsorship, the wheels are well and truly in motion for the rest of the competition!
In preparation for these high profile sponsorships, Team Morrow will be getting into the spirit by practising our football chants and keepie-ups and challenging our office park neighbours to a 5-a-side tournament (suit jackets for goalposts). Keep an eye on the headlines over the coming months as the team at Morrows work with Dale Farm and Moy Park to activate both super soccer sponsorships!