22 November 2013

Sowing Seeds for Movember

Movember has been on everyone's lips this month and we have been delighted to have supported our new client Germinal Holdings Ltd on their fantastic campaigns to support the Movember Charity, which aims to raise vital funds and awareness for men’s health, specifically prostate cancer and testicular cancer.

Here in Northern Ireland, seed specialist Joseph Morton Ltd had one message for local farmers this autumn - size does in fact matter - when it comes to moustaches at least! Hoping to inspire local farmers to support the charity, the company has cultivated an impressive 120m long grass moustache in a Co. Londonderry field.

The field, which belongs to a Ballykelly farmer, contains an Aber High Sugar Grass and red clover mix which was shaped into a giant version of the Movember moustache logo using an agricultural mower by Morton’s North West Technical Sales Representative, William McCollum.

As well as raising awareness of men’s health issues and fundraising amongst staff, Morton’s is calling on local farmers to grow their own moustache during November, and is offering a prize of £500 worth of Morton’s products for the most impressive ‘mo’. Morton’s will also donate £500 to the Movember charity on the winner’s behalf. Entrants are invited to take pictures of their ‘before’ and ‘after’ facial hair at the start and end of November and send them to info@josephmorton.co.uk

Meanwhile British Seed Houses, also owned by Banbridge based Germinal Holdings, has also gone big to show its support for Movember by giving the world famous Cerne Abbas Giant in Dorset a grass moustache.

The huge mo added a rakish look to the imposing 180 ft tall landmark grown from British Seed Houses’ Grade A grass seed. The ancient naked giant is a protected site owned by the National Trust, which gave special permission to allow him to sport a mo for the first time. It is fair to say that helping to promote these campaigns has been a 'Mo'st enjoyable experience !

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